Why did so many journalists, columnists, editors, bloggers and commenters miss the most obvious clues to science misinformation in a recent bisphenol-A (BPA) story? Why didn't a Knight Journalism blogger call an ethics foul on the guy originating the gross error, as opposed to taking his side and accusing journalists of "ethics breaches?"
Where's The Shining Armored Knight?
A recent "Science Stories" piece at the Knight Science Journalism Tracker site funded by the MIT Knight Journalism Fellowship Program piqued my interest. KSJ tracker Charlie Petit wrote that a Huffington Post columnist was correct to reprimand a Milwaukee Journal Sentinel (MJS) managing editor for "breaching journalistic ethics".
According to Petit, the ethics violations occurred after Milwaukee Journal Sentinel's (MJS) opinion columnist Pat McIlheran wrote a short column on bisphenol A (BPA). McIlheran said he based his column on a science study. However, George Stanley, the managing editor for MJS, wrote in a comment to McIlheran's story that the author relied on a study by researchers who had conflicts of interest. Knight writer Petit weighed in after being alerted to the "breach" by a HuffPo columnist/American Enterprise Institute (AEI)/Stats.org writer. Petit wrote: "traditional lines of free speech protection have been crossed in a news room". (links to all articles below)
So the Knight Writer Criticized The MJS Manager of Journalistic Ethics --> Based on the Accusations of a BPA Shill writing for HuffPo --> Who Defended the Columnist Who Copied the Words --> of The Same BPA Shill Writing at AEI --> Shills Bent on Promoting Research Funded By the Plastics Industry -- Get It?
Petit stressed that columnists like McIlheran should have freedom to write "reasonably justified opinions" without "worry of public ripostes", especially "from senior members of the news team". As he put it:
"McIlheran was hired to write opinions based on reasonable grounds. The German study seems to provide them, even if it turns out to be wrong. The ME [managing editor] should have pushed "delete" before adding his thoughts to the public comment string...a misdemeanor violation of journalism's non-codified book of ethics, I'd say."
Petit compared the MJS's editor's ethical breach to the Washington Post's handling of a George Will column a couple of years ago. I assume Petit means Will's column "Deep Dark Doomsayers", which scientists, online journalists, writers and newseditors tore apart in February, 2009.
One Man's Hogwash is Another's Gold
The difference, Knight's Petit wrote, is that Will's article was "hogwash", whereas McIheran based his MJS column on real "science", specifically: "the German study". As well, said Petit, critics of the Post column called on op/ed editors to fact check their columnists, whereas the MJS editor breached ethics by commenting online.
I disagree. First, let's quickly consider Petit's comparison of Will's unreasonable "hogwash" to McIlheran's column based on "reasonable grounds" that "the German study seems to provide". Go back and read Will's column. He did reference research, including from the prestigious journal Science. He also cited respected newspapers and magazines, and "quoted" respected experts like Energy Secretary Steven Chu.
By Petit's criteria, if the the MJS column is based on "reasonable grounds", it follows that Will's column is too. Only when people pointed out en masse how false Will's column was did it become "hogwash". 1 Similarly, McIlheran's column falls apart even faster with one close look. Therefore, the difference, I contend, is that 1) Will was a known climate denialist 2) who denied accepted science, AND most importantly 3) scientists and journalists were paying attention.
News Flash For Journalists and Journalism Ethics Scholars: Repeating a Shill's Words in Your Column Does Not Make them Your Defensible Words
This is a story about journalists, columnists, editors, commenters, and bloggers not paying attention, and by doing so misleading readers.
In MclIheran's 300 word column, fewer than 75 of those words were his. Most words were Jon Entine's, who first wrote about "the German study" for the American Enterprise Institute's (AEI) magazine "The American".2 So while Petit declared that McIlheran's column was based on a scientific study "even if it turns out to be wrong" [clever, hedging like that], in fact McIlheran's MJS column was not based on a science study at all, it was based on someone else's interpretation of a study. The distinction is important. McIlheran linked to the study, but apparently didn't read it, because he repeated what he was told by Entine.
McIlheran/Entine's MJS column titled: "Bisphenol A? 'No Noteworthy Risk,' Says Big German Toxicology Panel", leverages the idea of a "big" panel and the large number of studies to substantiate claims of BPA's harmlessness. How large a number of studies? Wrote McIlheran:
"toxicologists reviewed about 5,000 studies and concluded that BPA, used in plastics lining the insides of metal cans and in some plastic bottles, is safe even in products used by young children and prenant women..."
Plus, he direct-quoted Entine's AEI article:
"some 200 studies--almost all small-scale 'explorative' studies on rats--have suggested that BPA might trigger biological activity, including possible neurological or endocrinological effects, and have called it an 'endocrine disruptor.' But after an extensive review of some 5,000 studies, the German toxicologists reaffirmed the scientific consensus that BPA is safe when used even by the most vulnerable populations--young children and pregnant women'"
The first time I read this I nearly spit my drink out of my mouth laughing at the rhetorical deceits, so clever, the: "small scale 'explorative' studies on rats"", "have suggested"", "have called it", and "reaffirmed the scientific consensus"; and not so funny: "even by the most vulnerable...". Together these words comprise two instances of
"5,000 studies" and make up one-third of McIlheran's total word count. In short, he spares no space emphasizing the vast number of studies, in order to legitimize his claim that BPA is safe.
Fact-Checking
The gist, Entine/McIlheran wrote, is that scientists made an "extensive review of some 5,000 studies" and found "BPA is safe...even for the most vulnerable populations." The very people for which the FDA has the most concern.
So we glanced at the study abstract, as we're wont to do, and read the first two sentences, which say:
"Despite the fact that more than 5000 safety-related studies HAVE BEEN published on bisphenol A (BPA), there seems to be no resolution of the apparently deadlocked controversy as to whether exposure of the general population to BPA causes adverse effects due to its estrogenicity. Therefore, the Advisory Committee of the German Society of Toxicology reviewed the background and cutting-edge topics of this BPA controversy." (emphasis ours)
Does it say they reviewed 5,000 studies? No. No, they wrote: "more than 5,000 studies have been published". They repeated this line in the introduction of the paper for those who don't read abstracts. This of course makes more sense. I first clicked on the study because I wanted to see what the bibliography for a 5,000 study MEGA/METAreview would look like. 130-170 pages maybe? I wondered, did the journal publish a separate supplement to hold the bibliography?
No, the MJS columnist's source let's say, 'made a mistake'. But how did the mistake get propagated by so many journalists, editors, bloggers, and columnists, especially since this first clue that something was amiss was so easy to catch?
What the "big" panel of German scientists did, was claim "a controversy", then choose some "cutting-edge topics" to render opinions on, then when the press ignored the study (pretty difficult with BPA), AEI/Stats.org stepped in to publicize. (Reading the actual German study proved scintillating, but for now, we're focusing on the "ethics" of the whole thing.)
Define Free Speech
While Petit thinks the problem is the MJS editor, "ethics" and "free speech", I think the problem is that people at MJS, the Knight Science writer, and over one hundred commenters on all the various sites, plus many online sources, all repeated the false accounting. Repeated numbers put forward by industry without checking. Some of the writers even linked to the paper from their articles and/or directly quoted the study, but still said "5000 studies". To recap briefly:
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1) In an AEI article Entine describes an "extensive review of some 5,000 studies" showing BPA is safe "even to young children and pregnant women".
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2) Pat McIlheran, MJS columnist, repeats Entine's claim of an "extensive review of some 5,000 studies" finding BPA "harmless." He links to the study on PubMed.
Why is the number of studies (albeit false) important? Ask McIlheran, who spent one-third of his post on it, or Entine, who emphasized the weight of "5,000" studies, versus the "200" studies.
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3) George Stanley, managing editor of MJS criticizes McIlheran for quoting a study where "all" the authors have conflicts of interest, despite more obvious mistakes. ("5,000" is just one) MJS covered the BPA issue a few years ago, winning a George Polk Award, a John Oakes Award, a Grantham Prize Award, a Scripps Howard Award, a Pulitzer nomination, and spot on Bill Moyer's show. They were commended for reviewing over 200 scientific studies. The paper then basically stopped covering BPA.
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4) Reporter Susanne Rust, award-winning former MJS writer (see above) and former Knight fellow, writes in a freelance MJS article that the "German study examined more than 5,000 scientific papers conducted on the health effects of BPA". Rust gathered comments from scientists for the article.
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5) Jon Entine, writes a new article on HuffPo assailing both the MJS editor and reporter in a deceptively titled article: "Milwaukee Journal Sentinel Faces Ethics Questions Over Award-Winning BPA Reporting". It's altogether ham-handed. He criticizes Stanley for commenting that "all" of the authors had conflicts of interest, when only a few did. Rust, he says, "glowingly touts the Journal Sentinel for examining nearly 260 studies (as compared to the German group, which reviewed 5,000 studies)".
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6) Charlie Petit, the Knight Journalism author, links to the HuffPo piece, urges people to read it to understand the issues, and criticizes the MJS managing editor Stanley for "ethics violations" and curtailing a columnist's rights to free speech.
The thrust and parry continued at MJS and elsewhere, but still no corrections. The end result was that columnists, writers, and editors at MJS and HuffPo let Entine, AEI, and Stats.org produce their reporting for them. But if journalists had simply done a 10 second fact-check of the "5,000 studies" claim or other assertions made by their sources or study, would their reporting have informed instead of misled the public?
Fabricating Everything
Of course where there's one mistake, there's more, as in the Will column. For example, in his HuffPo article, Entine re-characterizes the FDA's statement that they have "some concern" for bisphenol A, making the FDA sound off-hand and parochial. In fact, the FDA elevated their concerns for BPA in 2010,
especially for infants, children, and fetuses.
"When asked if children faced health dangers", Entine wrote, "Joshua Sharfstein, M.D., the agency's principal deputy commissioner, minced no words: "The FDA is not saying that it's unsafe to use a baby bottle with BPA", since "if we thought it was unsafe, we would be taking strong regulatory action."
He ignores the realities of regulation 3, but more importantly, if you read FDA briefing transcript, you'll see that no one in the briefing said what Entine alleges -- "minced words" or not -- despite the HuffPo "quotes". In the Entine world quotes simply mean what you wish the FDA officials said.
Former FDA Deputy Commissioner Dr. Sharfstein said the safety assessment was "ongoing", and "we [the FDA] share the perspective of the national toxicology program of some concern for the health effects of BPA at low doses in the food supply." Marc Smolonsky, HHS Associate Deputy Secretary, also at the briefing, said:
"we are recommending families and parents to minimize exposure to BPA", and "thanks to new technology and advances in science we now have new research findings about BPA that shows subtle effects of low doses of BPA in laboratory animals, and this has raised new concerns."
The FDA referred parents to HHS for ways to minimize BPA. The FDA also stressed their efforts to change the regulatory paradigm so that the BPA was not classified as a "food additive", a change which would enable the FDA to regulate chemical more effectively. An important goal for the agency is to bring the Toxic Substances and Chemical Act (TSCA) up to date.
Plastic Bottles Out of Sight, BPA Out of Mind?
Public attention to BPA dwindled when people replaced their Nalgene bottles but more than polycarbonate bottles is at stake. Cash register receipts contain BPA - who knew? Soda cans, canned food, and baby formula contain BPA? What else? We'd like to trust that BPA is a non-issue, but then corporations wouldn't be working so hard at misinformation would they?
And while companies know the size of the market for BPA and the thousands of chemicals (toxic and not) being used, you and I and the government don't know which chemicals are in use in what products, which are dangerous, which contain BPA or other toxic chemicals, and how extensive health risks might be. Companies like to keep this knowledge out of the public eye, so they fend off regulators by any means. But regulators also respond to citizens too, which is why it's important for citizens to keep attention to the issue even after newspapers have won their accolades and moved on to the next thing.
Back to the ethics and freedom of speech charges made by our Knight columnist/ethist/arbiter. I've mentioned some ideas, but you decide the ethics. Some questions I find interesting are:
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In contentious issues, "ethics" are often manipulated, bandied about, and brandished at people for made-up reasons or because those people offended the accuser somehow - for instance if it's a news reporter whose investigative reporting threatens a company's profits. So then, if we trust Petit's claim that he's concerned with ethics, are his "non-codified rules" a good way to set ethical standards for the publishing industry?
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The real purpose of comment sections of on-line reporting is for 2-way conversation -- in internet time. The Knight columnist dredges up some ethics charge based on Entine's column, than tries to confine the disagreement to some hidden newsroom meeting place. Why? McIlheran wrote a patently false column on behalf of the chemical industry - basically. The editor, knowledgeable on the subject, wrote a short comment, pointing this out. Banning knowledgeable people turns comments sections into cages for the riffraff to slur one another. Why wouldn't the reader benefit from seeing discussion among the newspaper staff?
If McIlheran, the column's author, as opposed to Entine, his AEI/Stats.org source, thinks the managing editor made a mistake, why doesn't he add a comment - participate - rather than, as he did, write a whole new column propagating the myths?
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Petit writes that the managing editor compromised McIlheran's freedom of speech. But this is patently false because McIlheran already exercised his freedom of speech, as did Entine, in publishing the MJS column with its claims about big new BPA studies. How could the managing editor's comment violate that? That freedom was not impinged.
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In fact, isn't it violating George Stanley's freedom of speech to curtail him from commenting? Should he write pseudonymously? After all, who essentially wrote McIlheran's column? No McIlheran but
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Given that there are no "codified rules", isn't it curtailing the free speech of the MJS editor to suggest he can't comment? What if the editor commented positively -- "this is a great summary"? Or neutrally - "this is a great summary of AEI's position!" Would that be ok?
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Has Knight's Petit in effect granted corporations/lobbyists freedom of speech over the press -- or individuals -- depending on how you see Stanley's position?
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1 Coincidentally Stats.org asserts that they're not denialists because they believe in global warming.
2 Milwaukee's Best No Longer. By Jon Entine Friday, April 29, 2011
3 We wish the FDA were that efficient, but they're not, they're the epitome of bureaucratic, and when their labyrinths falter there's always OIRA.
Acronym Required's authors have followed Bisphenol A science, regulation and lobbying since 2005. To be continued.